Journal
Playbooks
How events get made, staffed, paced, and run with fewer blind spots.
Goodwood Festival of Speed: a driveway as a stage
Since 1993 the parkland around Goodwood House has hosted cars launched, driven and judged on a single hillclimb. It is the clearest example of a brand activation that people pay to attend.
The location drop: how the best nights keep the address secret
Fred again.. told Melbourne the venue at 7pm. Dîner en Blanc tells its guests at the last minute. Boiler Room started with a webcam. The secret address has become a format.
Dark Mofo's Winter Feast: long tables, red light and hanging crosses
Every June, Princes Wharf 1 becomes a medieval-looking feast hall. The food is excellent, the light is strange, and the crowd is part of the show.
Gypsy Disco at Gitano Jungle: dinner, mezcal and a disco ball in the canopy
Gitano's Gypsy Disco is a dinner that turns into a dance floor: modern Mexican food under the palms, then a giant disco ball lighting the trees.
Heirloom Supper Club: sixty-five dollars and a table of tomatoes
Heirloom is one of a wave of small monthly supper clubs in Brooklyn. Its founders, 22 and 24 when they were profiled, price every night to keep it accessible.
Le Dîner en Blanc: seventeen thousand guests, one colour
The original Parisian picnic, with guests in white at tables they bring themselves, a venue revealed late and a rulebook that has crossed 40 countries.
Sublimotion: twelve diners and a 360-degree dinner party in Ibiza
Chef Paco Roncero and creative director Eduardo Gonzáles built a table for twelve inside projection-mapped walls. In 2026, Sublimotion unveiled its thirteenth experience.
The Ultimate Guide to Wedding Venue Selection
Choosing a wedding venue is one of the most important decisions you'll make. This comprehensive guide walks you through everything you need to consider.